据估计，在未来几年内, 70 percent of all marketing spend will be in digital marketing.
准备好辅修数字营销. You’ll enter the workforce ready able to use the latest digital marketing technologies — and with the industry-recognized certifications to prove it.
Help a company or cause you care about reach its audience in the digital age. 你将学习市场营销的核心原则, 再加上数字世界特有的技能, like content creation, social media marketing, web design, analytics, 搜索引擎优化和更多.
Your classes will translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a social media marketing plan for a real-life client, and planning and running a paid search campaign for a company or nonprofit.
你的教授会很有经验, industry-recognized marketers who will help you connect with internships and employers in Austin, 经济蓬勃发展，科技蓬勃发展. And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot Inbound, Google Ads, Google Analytics, Marketo and Salesforce. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.
Degree Requirements
开设了数字营销和分析等课程, graduates with this minor enter the workforce able to understand and use the latest digital marketing technologies to create firm growth. Curricula emphasizes experiential learning and project-based assignments.
For example, students in the Marketing Research course perform data analysis using a statistical package, and students in the Social Media Marketing course create a social media marketing plan for a real-life client and become certified in a social media management tool.
Required Courses:
- MKTG 2301 -市场营销原理
- 商业统计
- MKTG 3343 -市场研究
- MKTG 4342 -数字营销和分析
- MKTG 4344 -营销指标和分析
- MKTG 3335 -社会媒体营销
Electives (Choose 1):
- MKTG 3332 -销售和关系管理
- MKTG 3333 -零售和电子商务原理
- MKTG 3336 – Buyer Behavior
- COMM 2305 -视觉通信
- COMM 2359 -视频制作和编辑
- engw2329 -文档设计
- JOUR 2314 – Interactive Media Production and Design (Photoshop)
- bdmm3344 -交互技术1
- BDMM 4330 -数字媒体与法律
Total Hours: 21
Are you a current student? Contact your advisor 关于申报未成年人的后续步骤.
Outside the Classroom
Opportunities abound for students in the Digital Marketing minor to engage with the Austin tech community, build connections with Marketing students and gain direct experience creating digital campaigns. These extracurricular activities help bolster their resumes and grow their networks. Students work to create social media plans for local companies, and they plan, implement and measure a paid search campaign for a firm or non-profit of their choice.
Student Organizations
Both the Hilltop American Marketing Association and the Student Entrepreneurship Club encourage participation from all students at St. Edward’s University. 这些组织主办小组讨论, speaking engagements and networking events that help bridge the gap between student life and professional life.
National Conferences
Students can also apply to attend national marketing conferences, 在哪里他们可以探索职业选择, 听取该领域专家的意见, attend presentations and meet students and professionals with similar interests. In April 2018, eight students from the Hilltop American Marketing Association group attended the American Marketing Association’s 40th annual International Collegiate Conference in New Orleans.
Each summer, Marketing EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. Several St. Edward’s University students apply and attend this conference, 通常还会得到学院提供的奖学金的支持.
杰出营销演讲系列
The Marketing and Entrepreneurship Department hosts a prominent marketing professional each fall and spring to share insights on a relevant topic in the field. In fall 2018, 该部门将接待杰夫·米纳, 他是谷歌位于纽约的品牌实验室的品牌策略师, 参加关于“分散注意力时代的营销”的讨论,” along with a professional from the Direct Selling Education Foundation who will address “Mobilizing Your Sales Force for Social Justice.”
Meet the Faculty
Our faculty bring digital marketing expertise and a wealth of industry experience to the classroom. They are passionate about connecting and cultivating lifelong learners, and many are involved with business communities and professional organizations that students can leverage as they pursue internships or full-time employment. Here is their take on what students can gain from adding a Digital Marketing minor to their degree plan:
"We strive to provide relevant education in digital marketing that allows students to further their development by obtaining internships and jobs upon graduation."
– Dr. Debra Zahay-Blatz, professor of Marketing and chair of the Marketing and Entrepreneurship Department
"The courses I teach focus on developing hands-on skills in terms of web design and the Adobe Creative Suite, as well as certifications in the latest customer relationship management tools."
– Dr. Juli James他是市场营销学助理教授
"Our goal in analytics is to help students understand the mathematical side of marketing, not only in terms of statistical applications and web analytics, 还有其他营销指标."
– Dr. Wes Pollitte他是市场营销学助理教授
“在我们的社交媒体营销课程上, we aim to provide students with hands-on knowledge of the major social media platforms to use in both personal branding and to help create strategies for both non-profit and profit-oriented firms."
– Dr. Monica Hernandez他是市场营销学副教授